Before an IncidentIdentify a spokesperson (and a backup).
- This person needs to be disciplined in delivering a short, concise message and able to avoid discussing topics you are not prepared to discuss.
- Filtering all communication through one person ensures you stay on message and voters get accurate information.
- Make sure all volunteers and staff know who this person is, how to reach them in a crisis, and that they should point all media inquiries to that person.
- It is a good idea to have contact with reporters before the election. This will help you know who to call if you need to get a message to voters—and this helps members of the media know who to call when they need information.
- Facebook, Twitter, Instagram, and more are crucial communication tools. Know which accounts your county manages. Larger cities or counties often employ a digital communications specialist to handle such things, and will include a list of social media accounts on their website, for example: bloomington.in.gov/contact/social-media.
- It is important to have clean, camera-ready clothing on hand in the event of an unexpected incident and a subsequent on-camera interview. Avoid prints/ stripes and shirts with logos. Solid colors are better on camera.